who is
GoDaddy? GoDaddy?
Event: AfroTech Conference Exhibit
Brand: GoDaddy
Role: Creative Director & Producer
Exhibition: The GoDaddy Journey
The Challenge
GoDaddy needed to stand out among hundreds of exhibitors at AfroTech, one of the largest gatherings of Black professionals in tech. The challenge was creating maximum impact in a compact 95 square foot space while authentically connecting with Black tech talent and showcasing GoDaddy's commitment to diversity and social responsibility.The Problem:
How do you create a memorable, engaging experience that differentiates your brand from major tech companies in a crowded conference environment, while telling a comprehensive story about company culture, career opportunities, and social impact in minimal space?
Strategic Design Philosophy
We provide digital experience services to startups and small businesses. We help our clients succeed by creating brand identities, digital experiences, and print materials. Install any demo, plugin or template in a matter of seconds. Just select the demo and click OK. It’s that easy! The latest design trends meet hand-crafted templates in Ave Collection. Use pre-built sections to speed up your design process. Open a beautiful store, increase your conversion rates and boost your sales in minutes with object-oriented UX.
The 5 Experience Vignettes
Purpose: Showcase real impact of GoDaddy products on entrepreneurs and small businesses
Execution: Interactive displays featuring diverse customer success stories, emphasizing how GoDaddy enables Black-owned business growth
Engagement: Video testimonials and case studies attendees could explore on tablets
Purpose: Demonstrate authentic commitment to diversity and inclusion through employee experiences
Execution: Visual storytelling about GoDaddy's ERGs with employee spotlights and community impact projects
Engagement: Photo displays and employee testimonial videos showing real workplace culture
Purpose: Create shareable moments while celebrating Black excellence in technology
Interactive Elements: - Custom branded photo booth with AfroTech-specific props - Instant GIF creation for social media sharing - Branded frames highlighting "Black in Tech" messaging
Social Impact: Generated user-generated content celebrating conference attendees
Purpose: Showcase GoDaddy's commitment to social entrepreneurship and community building
Innovation: Kiva Dollar Distribution - Gave away Kiva dollars (microfinance donation credits) to attendees - Attendees could choose which small businesses to support through the Kiva platform - Created tangible connection between GoDaddy's values and attendee participation in social impact
Engagement: Interactive selection process for choosing businesses to support
Purpose: Facilitate natural career conversations without high-pressure recruiting tactics
Design: Comfortable seating area with career information and informal conversation space
Approach: Focused on relationship building and information sharing rather than immediate hiring pressure
We design to make people think, and feel, and do things.
