Integrated & Experiential Marketing LeaderBrand Strategist Creative DirectorEvent Experience Architect
hey,i’m ashten. currently transforming brands at [Insert Cool Name Here]
A passionate experiential marketing strategist dedicated to crafting breakthrough brand moments through cultural insight, immersive experiences, and strategic vision that drives real business results.
what i create
What I Create
I craft strategic employer and consumer brands that don't just look good—they deliver measurable business impact. From global Employee Value Proposition research to viral social content that surpasses engagement benchmarks by 100%, I build brands that attract your ideal audience while strengthening your competitive advantage.
My events aren't just networking—they're brand experiences that create emotional connections. From "The Drop" franchise at Dropbox to groundbreaking VR activations at Meta, I design experiences that attendees remember, talk about, and convert from. Every event generates millions of impressions and 100% NPS scores.
I specialize in launching brands that break through the noise. Whether it's a stealth startup's first brand launch or creating entirely new event franchises, I develop sophisticated strategies that blend cultural insight with data-driven execution for maximum market impact.
My omni-channel approach increases LinkedIn engagement by 200%+ and builds authentic communities around brands. I create content ecosystems that turn audiences into advocates, leveraging everything from AI-powered personalization to viral social moments.
Core strenghts
Core Strengths
cultural connection
Creating experiential marketing that resonates authentically with diverse audiences through deep cultural insight and inclusive design principles.
strategic vision
Developing comprehensive go-to-market strategies that align brand positioning with business objectives and market opportunities.
creative execution
From brand identity design to immersive event experiences, I personally execute what I strategize—ensuring seamless delivery and authentic brand expression.
data-driven results
Every campaign I create is built on measurable KPIs, from impression tracking to conversion analysis, ensuring real business impact beyond creative recognition.
trusted by industry leaders
I build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
Microsoft: global recruitment revolution
Challenge: Rebuild global careers website and create scalable recruitment marketing function Impact: Implemented full-funnel candidate tracking and employee advocacy programs, driving increased visibility for open roles globally while establishing UI/UX best practices aligned with EVP branding.
Microsoft
Dropbox: The Drop Event Franchise
Challenge: Position Dropbox as top tech employer through owned experiential marketing Impact: Created and launched "The Drop" event series generating 4.8M impressions per event, 100% NPS from attendees, and 80% talent community opt-in rate with 1-3 offer accepts per event.
Dropbox
Meta VR Experience Innovation
Challenge: Create inclusive virtual event brand identity for Black VR developer community Impact: Executed first-of-its-kind global diversity event in virtual reality, broadcast live to Facebook and LinkedIn, achieving 5x benchmark performance with 2.5M impressions and 100% positive sentiment.
Meta (facebook)
UpFront Marital Technologies: 0-1 Brand Launch
Challenge: Build complete brand identity and marketing strategy for stealth dating tech startup Impact: Led 83% adoption rate over 6 months through strategic brand positioning targeting Black professionals seeking intentional relationships.
