Digital Social Media November 16, 2020

Creative Marketr

Dropbox entrusted me with a unique challenge: create an event franchise to share its brand story with the world, from sales to product development. This wasn’t just about information – it was about building a more enlightened way of work.

The Drop is a curated event franchise for Black and Brown tech professionals globally. An experiential marketing event incorporating AR and AI.

Task

Building an experiential recruitment marketing event from scratch is no easy feat, but with the right approach, it can be a powerful force for uniting people.

Strategy

Brand Identity, Event Creative Direction
Design

Creative Direction, Storytelling, Design
Client

Dropbox

The Drop is a curated experience to connect Tech Professionals with Dropbox. Learn more about Dropbox culture, our Virtual First work environment, the products and features our Dropboxers are innovating and connect with recruiters on open positions. Come for the food, drinks and prizes. Stay for the culture.

Look good, vibe well! The Drop by Dropbox successfully brought together the nostalgia of an urban bodega and the story of two founders with a dream of changing the way we work. The Drop was created for technologists and creatives to pull up, stay a while, a learn more about Dropbox.

The Drop on the road. The Drop by Dropbox became a curated experience, starting at AfroTech, we then added an interactive Augmented Reality Scavenger Hunt at RenderATL, and turned the experience into a Pizza Parlor in Chicago, a Farmer’s Market in LA, and a cubed stage in Austin, TX.

This event took on a life of its own and grew beyond any of us could have imagined!