Creative Events
GoDaddy, a leading global internet brand entrusted me with a unique challenge: crafting an inclusive event brand identity to share its brand story with attendees of conferences like AfroTech and Lesbians Who Tech, from sales to product development. This wasn’t just about information – it was about telling the story of a unified company culture and inclusive growth mindset that made the company what it is.
Task
Building an event brand identity for diverse audiences at tech conferences, a wholistic approach to diverse branding at GoDaddy.
Through strategiccreative direction and intentional storytelling, we created an event franchise that allowed attendees to see themselves: As customers, as engineers, as customer advocates, and as creators. This collaborative effort with GoDaddy’s Brand studio, marketing, and DEI team ensured the event effectively meets both user needs and business objectives.
Storytelling from your perspective! With GoDaddy’s brand, we were able to create a space that allowed attendees to walk through the GoDaddy story. The popularity of the inaugural event caused us to continue to iterate on the recognizable branding that has drawn in this audience.
Explore every detail before you buy. Our interactive features give you the confidence to make the perfect choice. With details and interactive features, you’ll know what you’re getting.
Peace of mind included. In-depth product information and clear visuals ensure you’ll find the ideal fit.
5x Developer Award
2x Best Website
3x Site of the Day
2x Best Website
5x Mobile of the Day
Project Management
— John Stamper
Project & Account Manager
— Stacey Grey
Project & Account Manager
Web Development
— Antony Mondero
Mobile & web developer
Art Direction
— Stephen Miller
Art direction & creative design
— Mark Rickson
Project & Account Manager
Creative Design
— Alex Morton
Creative designer
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch events.