Creative Directr
Meta, the social network, entrusted me with their unique challenge: crafting an inclusive virtual event brand identity to speak directly to Black virtual reality technologists that wanted to work to build a more equitable and safe metaverse. This wasn’t just about information – creating a space for creative growth and .
Task
Building an event brand identity for diverse audiences at virtually.
In an era where digital interactions often lack depth and cultural resonance, Meta recognized the need to create meaningful virtual experiences that celebrate and amplify Black voices. The challenge was to design an event that not only showcased Black culture and innovation but also fostered genuine community engagement within a virtual space.
Through strategic departmental alignment and creative strategy, I created a first of its kind event in a virtual reality space. I teamed up with metaverse developers and designers to build an interactive VR space in horizon worlds to host a virtual event. We kept audience engagement through exclujsicve virtual after parties with DJs and the ability to connect with Meta employees virtually. This collaborative effort with Meta’s engineering production, and attract teans ensured the event effectively met both user needs and business objectives.
Black to Reality! Unleash the power of innovation with Meta employees in Horizon Worlds and live streamed on LinkedIn, YouTube and all Meta platforms.
As the Creative Director and Integrated Marketing Manager for Meta’s “Black to Reality” event, I led the initiative from concept to execution. My responsibilities included:
- Concept Development: Crafted the overarching theme and vision for the event, ensuring it authentically represented Black culture and addressed the community’s needs.
- Content Curation: Collaborated with Black creators, artists, and thought leaders to develop a diverse lineup of sessions, performances, and discussions that highlighted Black excellence and innovation.
- Integrated Marketing Strategy: Designed and implemented a comprehensive marketing plan that utilized social media, email campaigns, and partnerships to maximize event reach and engagement.
- Cross-Functional Collaboration: Worked closely with Meta’s product, engineering, and design teams to create an immersive virtual environment that was both user-friendly and reflective of the event’s cultural themes.
- Community Engagement: Developed interactive elements, such as live Q&A sessions and virtual networking opportunities, to foster a sense of community among attendees.
Learn more about working in VR in vr. Our interactive Horizon Worlds stage gave real world first-of-its-kind access to Meta developed worlds and recruiting events. With details and interactive features, you’ll know exactly what you’re getting into when working on the Metaverse.
Talk to real employees and recruiters and join us for a live DJ at our virtual afterparty!
“Black to Reality” was conceived as a virtual event series aimed at celebrating Black culture, fostering community, and providing a platform for Black voices within the tech industry and beyond. The primary objectives included:
- Amplifying Black Voices: Providing a stage for Black creators, innovators, and leaders to share their stories, talents, and insights with a broader audience.
- Building Community: Creating a virtual space where attendees could connect, collaborate, and support one another, strengthening the sense of community within the Black diaspora.
- Showcasing Innovation: Highlighting technological advancements and creative projects by Black individuals, demonstrating the intersection of culture and innovation.
- Driving Engagement: Encouraging active participation through interactive sessions, live performances, and collaborative discussions, ensuring attendees felt valued and heard.
Through “Black to Reality,” Meta successfully created an immersive and culturally rich virtual experience that resonated with attendees, celebrated Black excellence, and reinforced the company’s commitment to diversity and inclusion.