Creative Directr
Meta, the social network, entrusted me with their unique challenge: crafting an inclusive virtual event brand identity to speak directly to Black virtual reality technologists that wanted to work to build a more equitable and safe metaverse. This wasn’t just about information – creating a space for creative growth and .
Task
Building an event brand identity for diverse audiences at virtually.
Through strategic departmental alignment and creative strategy, I created a first of its kind event in a virtual reality space. I teamed up with metaverse developers and designers to build an interactive VR space in horizon worlds to host a virtual event. We kept audience engagement through exclujsicve virtual after parties with DJs and the ability to connect with Meta employees virtually. This collaborative effort with Meta’s engineering production, and attract teans ensured the event effectively met both user needs and business objectives.
Black to Reality! Unleash the power of innovation with Meta employees in Horizon Worlds and live streamed on LinkedIn, YouTube and all Meta platforms.
Learn more about working in VR in vr. Our interactive Horizon Worlds stage gave real world first-of-its-kind access to Meta developed worlds and recruiting events. With details and interactive features, you’ll know exactly what you’re getting into when working on the Metaverse.
Talk to real employees and recruiters and join us for a live DJ at our virtual afterparty!
5x Developer Award
2x Best Website
3x Site of the Day
2x Best Website
5x Mobile of the Day
Project Management
— John Stamper
Project & Account Manager
— Stacey Grey
Project & Account Manager
Web Development
— Antony Mondero
Mobile & web developer
Art Direction
— Stephen Miller
Art direction & creative design
— Mark Rickson
Project & Account Manager
Creative Design
— Alex Morton
Creative designer
We’re a team of creatives who are excited about unique ideas and help brands create amazing identity by crafting top-notch experiential campaigns.